The first agency for recruiting respondents ADS

The First Agency for Recruiting Respondents

ADS — Founded in 2013

Why Respondent Recruitment Is the Most Critical Part of Any Research Project

When companies invest in qualitative, UX, or strategic research, they often focus on discussion guides, analytics frameworks, or the moderator’s expertise. However, the true foundation of any successful study is far more fundamental — the quality and relevance of the respondents.

If the wrong people are recruited, even the most sophisticated methodology will fail.

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📎 Related article on respondent recruitment innovation:
https://medium.com/metodieva-ilona/title-innovating-respondent-recruitment-a-comparative-study-of-recruitself-telegram-bot-and-9cbc416bcc96

About the Founder

As a Laureate of the Guild of Marketers and the author of the first book and audiobook dedicated entirely to respondent recruitment (The First Audiobook on Recruiting Respondents: A History of Creating the Niche and the ADS Experience), I have been working inside this industry for more than a decade.

🎧 Audiobook link:
https://links.feiyr.com/x/IlonaMetodieva-The-First-Audiobook-on-Recruiting-Respondents/

What ADS Does

ADS is the first agency fully specialized in professional respondent recruitment — across all types of research.

Founded in 2013, ADS focuses exclusively on sourcing accurate, verified, and hard-to-reach respondents for international research agencies, consultancies, and global brands.

We operate from Bulgaria, working seamlessly with clients across Europe, the United States, and Asia, supporting projects in multiple time zones with high operational reliability.

Why Recruitment Determines Research Success

Even the strongest research design fails if participants do not match the target profile.

Accurate recruitment ensures that:

• Insights are reliable and actionable

• Segment hypotheses are properly validated

• UX and product decisions reflect real user behavior

• Research budgets are used efficiently

Poor recruitment, by contrast, leads to:

• Wasted sessions

• Superficial or misleading insights

• Incorrect conclusions

• Repeated and costly fieldwork

That is why leading research agencies treat recruitment as a strategic competency, not a secondary task — and why ADS built an entire niche around premium respondent sourcing.

Our International Experience

ADS has successfully delivered research projects for clients across Europe, the United States, and Asia, including complex qualitative and premium-segment studies.

Our team is experienced in recruiting:

• High-level professionals and decision-makers

• Premium consumers

• Niche and hard-to-reach audiences

• Respondents requiring strict verification and multi-step screening

We are known for precision, ethics, speed, and reliability — especially in projects where respondent quality is critical.

Types of Research We Support

ADS recruits respondents for all types of research, including:

• UX testing

• In-depth interviews (IDIs)

• Focus groups

• B2B and expert research

• Medical / HCP studies

• Product and concept testing

• Premium and hard-to-reach audiences

We manage the entire recruitment pipeline — from screening and verification to scheduling and respondent management.

Our Mission

To find exactly the people your research requires —
accurately, ethically, and fast — even for the most complex studies.

If you are planning a research project and need a recruitment partner who treats respondents as the core asset of research quality, feel free to reach out. I’ll be happy to discuss your project.

 We are on LinkedIn
ADS  Medium

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