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Recruiting respondents ADS/KOREA RESEARCH

Recruiting respondents TOP managers

CASE STUDY: ADS & KOREA RESEARCH Recruitment of Top Tobacco Market Experts in Russia for a Diary Study Industry Market Research, Tobacco Industry, HNB Segment, Distribution & Retail Client / Brand Korea Research International (Seoul) — a major South Korean research agency Year 2025 Original Source Diary-based research with top experts of the Russian tobacco market Source Ilona Metodieva / ADS Recruiting Author / Case Packager Ilona Metodieva Approved by Igor Berezin Challenge A client from South Korea needed to recruit 5 top-level tobacco market experts in Russia (Head / Manager level) who were either **currently employed in the industry or had left no more than one year prior**. Initially, the study was planned as in-depth interviews (IDIs). However, during the project the methodology was fully revised, and the client switched to a diary-based research format, comparable in complexity to a consulting assignment. Experts were required to describe processes in detail, analyze data, and formulate conclusions. Research Objectives To collect detailed diary records from experts with up-to-date market experience (currently employed or exited within the last 12 months) in order to obtain insights into: Market structure Distribution systems KPIs HNB segment operations Real business processes Industry barriers Tasks 1. Build a pipeline of fully relevant experts 2. Verify employment in key companies and recency of experience (≤ 1 year) 3. Convince top managers to participate in a diary-based format 4. Arrange NDAs 5. Support each participant through final diary submission Key Challenges Experts had to be currently active in the market or recently exited (≤ 1 year) South Korean client → heightened confidentiality requirements Diary format significantly reduces conversion rates Extremely narrow and closed market**: only a few specialists occupy key positions High compliance standards in the tobacco industry Top executives rarely participate in research Our Approach Used the closed ADS expert database (2013–2025) Precision targeting by specific job titles and companies Referral chains within the industry Mini-interviews and experience verification 1:1 individual work to minimize international project risks Full verification of current employment or exit within ≤ 12 months Budget €5,100— recruitment of four approved experts Results 4 fully relevant experts successfully recruited All had current or very recent industry experience (≤ 1 year) All experts agreed to the diary-based format Project delivered strictly on time The Korean client отмечал exceptionally high recruitment accuracy

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