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We’ve launched our AI tool "Alice"

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a synthetic audience model built on real ADS respondent samples collected since 2013.

It simulates target-segment reactions and estimates purchase likelihood before fieldwork begins.

What this enables:

• rapid screening of ideas and concepts

• risk reduction before launch

• budget savings on weak hypotheses

 

Useful for startups, product teams, and researchers when you need to understand “will it fly or not” before recruitment.

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© 2013  -2026 

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